Privacy Policy

1. Introduction

Welcome to Elite Equestrian Riding (“we,” “our,” “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, EliteEquestrianRiding.com, and use our services, effective date 10th day of Febuary 2025.

We comply with the General Data Protection Regulation (GDPR) and other relevant data protection laws. By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect and process the following types of personal data:

  • Personal Identifiable Information (PII): Name, email address, phone number, billing address, and payment details.
  • Account Information: Login credentials (if applicable), preferences, and communication history.
  • Transaction Data: Details of purchases, payment methods, and order history.
  • Technical Data: IP address, browser type, operating system, device identifiers, and usage details collected through cookies.
  • Marketing Data: Preferences for receiving promotional materials and engagement with our communications.

3. How We Collect Your Data

We collect personal data in the following ways:

  • When you visit our website and browse content.
  • When you book a lesson or purchase a service.
  • When you subscribe to newsletters or marketing emails.
  • When you contact us via email or contact forms.
  • Through cookies and similar tracking technologies.

4. How We Use Your Data

We use the collected data for the following purposes:

  • To provide and manage our English riding lessons and services.
  • To process payments and send purchase confirmations.
  • To personalize user experience and improve our website functionality.
  • To send marketing communications, newsletters, and promotional offers (with your consent).
  • To comply with legal obligations and prevent fraudulent activities.

5. Legal Basis for Processing Personal Data

Under GDPR, we process personal data based on the following legal grounds:

  • Contractual necessity: To provide services you have requested or purchased.
  • Legitimate interests: To improve our services, ensure security, and market our products.
  • Legal compliance: To comply with applicable laws and regulations.
  • Consent: For email marketing and certain cookie usage (you may withdraw consent at any time).

6. Data Sharing and Disclosure

We do not sell or rent your personal data. However, we may share it with:

  • Service Providers: Payment processors, hosting providers, and analytics services that assist in our operations.
  • Legal Authorities: When required to comply with laws, legal requests, or to protect our rights.
  • Business Transfers: In case of a merger, sale, or business restructuring.

All third parties handling your data are required to comply with strict data protection and confidentiality agreements.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement appropriate security measures to protect your data from unauthorized access, loss, or misuse. These include:

  • SSL encryption for secure transactions.
  • Restricted access to personal data.
  • Regular security assessments and data protection protocols.

9. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of your data.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data under certain conditions.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Data Portability: Request transfer of your data to another service provider.
  • Right to Object: Object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at [email protected].

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze site performance. You can manage cookie preferences through your browser settings. For detailed information, please refer to our Cookie Policy.

11. International Data Transfers

If personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites. We encourage users to review their privacy policies before providing personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the updated Effective Date. We encourage you to review it regularly.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Elite Equestrian Riding
Email: [email protected]
Address: Idaho Falls